How I’m Prepping for Maternity Leave as a Multi-Passionate Entrepreneur (While Still Having Our Best Year in Business)
Photo taken by Morgan Ashley Lynn Photography
This year, I’m preparing for something wildly beautiful: our first baby and our biggest year yet in business.
Taking maternity leave (or any leave for that matter) as an entrepreneur can feel like a daunting task. The thought of stepping away from the business you've worked so hard to build can be overwhelming, especially if you're used to being hands-on. But for me, preparing for maternity leave became a strategic opportunity—one that allowed me to plan ahead, maximize my resources, and build a solid foundation for my time off.
Here’s how I did it and how you can too.
The Power of Planning Ahead
When I first started preparing for maternity leave, I thought I needed to create something totally new—a digital product, some automated system, all the things. But truthfully? That felt like a quick-fix band-aid I thought I should do, not something that actually made sense. So instead of adding more to my plate, I asked myself: "What do I already have that I can use to make this work?"
That shift changed everything.
I pre-sold my existing offers.
I launched a smaller 6-week 1:1 sprint container to support a few more clients in the time I had.
And I started to think about how I could repurpose instead of create from the ground up.
Batching the BIG stuff
From the podcast to the blog to my content— I wanted to be sure the momentum was continued. So much so that you would think I was over here still working behind the scenes. 😉
Guest Podcast Recordings: I spent March recording like a madwoman, sometimes recording up to five episodes a week. My amazing husband, Brian, has been handling all the editing, which means that before I go on leave, the only thing left to do is finalize show notes, emails, and social media posts. My goal was to ensure that everything was set up and scheduled ahead of time so that my podcast would continue without interruption and without realizing it I said yes to so many guest episodes that we are scheduled through OCTOBER!
Blog Strategy: I also wanted to keep the blog going (although I hadn’t been as consistent as I had hoped to be—changing that now!) and so I decided—why not make this a collaborative effort? After all The Passion Pursuit is about the community of incredible creatives! Instead of stressing about writing 10 or 12 blog posts myself, I reached out to some of the talented women in my network to contribute guest posts. I asked them to write on topics I knew my audience would find valuable. And everyone wins—not only does this provide my community with a wealth of knowledge, but it also gives me an opportunity to highlight some incredible creatives and their expertise!. And friends—I am beyond excited for the submissions coming in!
Content: With the two set above this makes content signficantly easier. While I may not be posting 5x a week per normal, I am excited to keep the consistent of momentum through the Summer with sharing the podcast, blog, and a few posts I’m batching ahead of time. Then I’ll schedule all into Metricool.
Prepping for School of Passion’s Transition
One of the biggest transitions happening while I’m on maternity leave is moving my program, School of Passion, to a new platform—Circle. I’m thrilled about this change because it will bring a more community-centered experience to the program, and it allows me to add new features and excitement that my audience will love. I’m in the process of transitioning all the content over to Circle and am looking to delegate this task to have set up while I am on leave. This means that when I return, I get to hit the ground running with my community already integrated into the new system.
Communication Is Key
I knew that communication would be crucial in preparing my community for my maternity leave.
Clients: My 1:1 clients were aware as soon as I announced and we prepped and planned for any breaks to be added to the end of their 1:1 container. We made game plans for the Summer so that they were each set up with a go to plan and action steps to continue their momentum. They also received an extra bonus while I’m gone by having access to School of Passion content to support them while I''m on leave.
Community: My audience may not even notice a huge difference because I’ve scheduled the majority of my content in advance. The podcast, blog posts, and social media content will continue to go out, and I’ve made sure that all of the operational aspects are covered.
Collaborations: Another part of my strategy was thinking about my local community and co-lead responsibilities. I co-lead a local women’s group, and I wanted to ensure that my absence wouldn’t create gaps in our events. I worked with my co-leader, Kate, to schedule virtual calls and in-person events, and she’ll be covering my calls for May and June. This ensures that the community keeps thriving while I’m on leave.
I also bought a second company and while we don’t have a full team in place we have an incredible circle of leaders that are ready to jump in to support in carrying the vision forward. We have had a few meetings and are laying out plans for the Fall so that by the time I’m back we just have to regroup and jump back in.
Biggest advice—lay out WHAT you need to prep AND WHO can help you
Preparing for Financial Success During Leave
Financially, I’ve been intentional about using my offers wisely. We had a Spring cohort of School of Passion and that wrapped up right before I head out on leave.
I used the time that I have and created a 6 week program that allowed me to work with several news clients in a more condensed timeframe.
Lastly, I also pre-sold several 1:1 spots for the Fall. I decided to do something I’d never done and opened up the content of School of Passion to my 1:1 clients for them to use to keep the momentum going while I was on leave.
By strategically offering what I had available in ways that fit the limited time I had, I ensured that I could cover expenses and keep the business moving forward.
Investing in Support: I also made a strategic investment in a mastermind to support me post-maternity leave. I knew that with all the changes and expansions happening in my business, I would need a space that could elevate me and support my growth. This investment has aligned perfectly with my goals, and I know it will set me up for success when I return.
The Key Takeaway: Do What’s Best for You
The most important piece of advice I can give is that you have to do what’s best for YOU. Whether it’s taking time off to have a baby, going on vacation, or just needing a break, every entrepreneur’s situation is different. There’s no one-size-fits-all solution. But with careful planning, resourcefulness, and the right support system, it is possible to take time off without letting your business suffer.
For me, this season of preparing for maternity leave has been about maximizing resources, leaning into collaboration, and being strategic about how I use my time. I’m excited for what’s ahead—both personally and professionally—and I want to show others that it’s possible to build a business and still be present for the important moments in life.
You don’t have to choose.
You can build a business and raise a family.
You can bring life into the world and still have your most successful year yet.
This chapter? It’s going to be one I write about someday.
The year we reached new heights—and I didn’t miss a moment.
Because you can have your cake and eat it too.
