Why You Need An Email List AND My Favorite Platform to Help You Start!
Want to scale your business and grow your community without solely relying on social?
I knew from the very beginning that to build the business and the community that I desired that I needed a platform outside of just social media.
Social media is a beautiful asset for connection and conversation however it is not a space that you have ownership of. I have seen too many creatives lose their accounts to rely solely on social media to build my company. And my friend, you’ve worked too hard on yours to do the same which is why you need to start your own email list.
Why do you need an email list?
Having an email list allows you to connect with your community in a more intimate setting, share your products and services with ease, offer free resources and value, and stay in the loop on what your community is needing.
From writing a monthly newsletter to writing a note of gratitude to my community, I have loved creating a more “insider” feel to The Passion Pursuit by having an email list.
Plus do you want to know something wild??
Statistics show that social media posts are often seen by only 3-5% of followers versus typical emails have a 25-35% open rate. The average reel is seen just 2.75%.... Want more eyes on your work and resources? Don’t delay starting your email list.
What email marketing service do I recommend?
There are many choices on the market but from the get go of starting mine I decided to use Flodesk. (click HERE to try flodesk and receive 50% off your first year!)
Flodesk is the world’s most intuitive email marketing platform designed to help small businesses grow, nurture, and monetize their list—beautifully. They are a woman owned email marketing company that prioritizes their users and their needs. From their gorgeous templates to their user-friendly workflows, Flodesk helps to automate and communicate with your growing community. Flodesk has continued to listen to their users and the features they have come out with have been absolutely phenomenal. Best part? They are affordable and don’t believe in charging you more if you have more subscribers.
A few of my favorite features are:
Drag and drop email templates:
Is the idea of designing emails or coding holding you back from starting your email list? Ready for the best news? You do not have to know how to code or be a graphic designer to create beautifully designed emails. Hip hip HOORAY! Not only does Flodesk have templates designed to convert but their intuitive drag and drop builder makes designing your own significantly easier to do. They have blocks that can be used for images, text, even videos embedded right into your emails.
They have templates for newsletters, sales, welcome emails, thank you emails, and more. Not to mention you can plug in your brand colors and logos into Flodesk to make every email cohesive to YOUR brand and business.
Custom link in bio:
Are you tired of looking like everyone else with the link in bio set up? Out with the boring and same ol same ol link in bios. You finally get to have one branded and designed by YOU. That’s right–one of Flodesk’s features is a custom link in bio landing page that you can plug right into your social media. Add in your favorite free opt in, a link to your website, your latest podcast episode, and more with ease and brand cohesion. Your custom link in bio will have you welcoming new subscribers into your community right from your social media. It makes it way easier for everyone to stay connected to you.
Landing pages to offer free resources:
Not sure how to deliver your newest free opt in? Flodesk makes it easy to deliver with custom and beautifully designed landing pages that you can link right to your social media. It becomes as easy as you sharing the link on an instagram story or on your website and just like that a client can sign up for your free resource by leaving their name and email. Once they do, using an automated workflow (another favorite feature of mine explained below), they receive the free opt-in without you lifting a finger.
Landing pages are also something that can be embedded into your website so that your clients can receive your latest resource no matter where they find you.
Automated Workflows:
How would it feel to deliver value and bring in new sales while you are cozied up on vacation with your family? Or better yet while you take an afternoon nap on a weekday?? (Cause we entrepreneurs need those every now and then) Automated workflows allow you to literally “set it and forget it”--the Flodesk version.
For example: Let’s say you have a free opt in that you’d love to funnel towards a paid offering. Easy peasy lemon squeezy! You create the landing page and audience segment for that specific workflow and when someone signs up for that opt in they receive the freebie in their inbox and the emails you’ve scheduled to follow. How would it feel to do the work once and have the results continue? Automated workflows allow you to do just that.
Lastly:
My favorite thing about Flodesk is they truly are about the community. I have been with Flodesk since they were in beta and to see how they’ve grown and developed by listening to what the community has asked for has been such a treat to witness. They truly are about their people. For example–unlike competitors, they do not penalize you for having more growth and more subscribers–you pay one, flat rate monthly price to have access to all that I mentioned above. Wild right? Flodesk also has stellar customer service and whenever I’ve run into an issue (usually user error) they respond quickly and efficiently to get me and my business back on track.
I can’t recommend Flodesk enough. If you are starting your email list or looking to scale–try it out today!
